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  • What is digital marketing
  • Who can be a digital marketer
  • Scope of Digital Marketing
  • Demand for Digital Marketing
  • Career Opportunities in Digital Marketing
  • Salaries of Digital Marketing
  • Best Online Digital Marketing Courses
  • Conclusion

What is Digital Marketing

Digital marketing is a term that is used to describe the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is the process of promoting your website, company, or products/services online via search engine optimization, PPC, email marketing, social media, content creation, and other digital marketing strategies. To know more about Online Marketing give a read on Digital Marketing Strategies for business.

Who can be a Digital Marketer?

A digital marketer is the one who handles digital channels to generate leads and build brand awareness. Digital marketers must also use quantitative analytics to identify weaknesses and find ways to improve performance across digital channels. In general digital marketer is responsible for all aspects of a company’s digital strategy or sometimes focuses on only one.

Anyone who has the determination to pursue Digital Marketing with good communication, Creative thinking, and learning attitude who is willing to invest time, having graduation/ certification in digital marketing with some experience in related fields can become a digital marketer.

Scope of Digital Marketing?

Scoping out the digital marketing landscape can be daunting, especially when you’re first starting out as an entrepreneur. What are all of the different digital marketing channels, anyway? How do they work, and how do you know which ones to focus on? With the exponential growth of the internet, digital marketing has become more of a necessity than a luxury. In fact, it is one of the most profitable ways to expand your business. It is a method of marketing that allows businesses to reach their target audience through the use of multiple channels and avenues. The scope of digital marketing is very wide. It has different areas of digital marketing. The digital marketing areas include:

• Search engine optimization

• Social media marketing

• Email marketing

• Mobile marketing

• Content marketing

Demand for Digital Marketing

Digital marketing is one of the fastest-growing careers, even in this slow economy in 2021. As industries turning with opportunities, digital marketing has been the best career option that didn’t even exist a decade ago. In today’s world businesses into this new environment, the demand for professionals with digital skills who can help them successfully navigate this new mural is climbing. The report says that four out of 10 job positions in marketing demand professionals to have digital marketing skills as essential. 

Digital marketing is the focus of a lot of attention these days. More people are flocking to the internet than ever before, and many more are looking for information regarding where to find the best products and services. Digital marketing is an essential part of any business’s online presence and hence the demand for digital marketing will be on upscale for the next 10 years.

Career opportunities in Digital Marketing

In general career opportunities in digital marketing is huge and sky-high. Here below are cited few job opportunities and the skills necessary for it are precise and crisp.

1.Digital Marketing Manager        

A digital marketing manager has to be an expert in all aspects of digital marketing. The duties of a digital marketing manager vary from one company to another. Also, the job of a digital marketing manager is constantly changing due to the rapid rate of innovation in the industry.

Required Skills: Analytics reports, implementing marketing campaigns, building & maintaining an online presence, etc.

2.SEO Specialist

Search engine optimization (SEO) specialists are online marketers who specialize in optimizing websites to increase their visibility on search engine result pages (SERPs). Today, nearly all business owners should have an SEO specialist on their marketing team.

Required Skills: Implement keyword research strategies, Increase website traffic through on-page & off-page search engine optimization, maintain performance reports

3.Search Engine Marketer  

A social media marketer is someone that knows how to use various social media platforms and related tools to connect and engage friends, family, and potential customers. A social media marketer’s job is to grow the company’s online presence and increase online visibility in search results.

Required Skills: Ensuring maximum ROI on paid campaigns, developing and implementing paid search campaigns, in-depth competitor & website analysis

4.Social Media Marketer    

Social Media Marketer involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.

Required Skills: Develop & implement social media campaigns and strategies to increase audience engagement and promote brands via social media

5.Web Analyst/Data Analyst           

Web Analysts are generally responsible for analysing, maintenance and website development cost and also responsible for decision purchasing of tools and new technologies related to deployment of websites and web development. 

Required Skills: Market research & analysis, create reports using website analytics tools

6.Content Marketer

Content marketer involves in the practice of creating and distributing relevant, helpful, and valuable content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.

Required Skills: Develop SEO friendly content, edit, & optimize website content, drive organic traffic, increase engagement through content

7.Inbound Marketer

An inbound marketer uses a strategic marketing approach focused on building traffic to the website through content and interactions that are relevant and helpful to the target market. Inbound marketing is a great way to attract clients and customers because it focuses on attracting them through their needs by solving a pain point or answering a question.

Required Skills: Create & implement strategies to attract customers using content

8.Email Marketer   

Email marketer uses the strategy in conjunction with other marketing efforts that can be an effective way to reach new customers and nurture relationships with existing customers.

Required Skills: Create email marketing campaigns to promote product, page, or service & generate leads

Salaries of Digital Marketing

Digital Marketing Manager

The digital marketing manager is the person who will lead the charge when it comes to delivering a successful digital marketing campaign and strategy for your company. This includes the creation, execution, and analysis of the campaign.  They usually report to the marketing manager and work closely with the sales team, as well as with other key stakeholders. The mission of the digital marketing manager is to increase online revenue.

SEO Specialist

A search engine optimization (SEO) specialist uses search engine optimization strategies to develop and maintain a site’s ranking in search engine results pages (SERPs). SEO specialists are often responsible for analyzing and interpreting data and statistics to help improve a site’s page rank.

Social Media Marketer

A social media marketer is a business representative on social networks such as Facebook, Twitter, Instagram, Google+, and LinkedIn. He or she is responsible for posting updates, photos, videos, and links to his or her company’s products or services. Social media marketers use tools such as Facebook ads, LinkedIn Ads, and Google AdWords to promote their posts.

Content Marketer

Content Marketer uses various forms of content to attract target audiences and buyers; it is a type of marketing communication that businesses use to promote their products and services. Content marketing strategy helps businesses build a recognizable brand, generate leads, increase sales, and establish long-term relationships.

Inbound Marketer

An inbound marketer uses a way of marketing that focuses on building customer awareness and interest in a product or service through content marketing, social media, and SEO. Inbound marketing is a strategy that focuses on attracting customers through content, which generates leads, which turns into sales.

Email Marketer

Email Marketer maintains an ongoing relationship with the customers and is one of the most powerful marketing for small-to-medium-sized businesses.

Pic Source: Payscale and glassdoor

Best Online Digital Marketing Courses

There are various options in learning digital marketing courses, both online and offline. Some courses are for free, while others are paid. Here are listed some popular online digital marketing course providers.

1. Upgrad
2. Digital Scholar
3. University of California
4. Hubspot Academy
5. Google Analytics

Summary

The digital marketing industry is filled with opportunity and there are plenty of companies both small and large that are able to take advantage of the growth it has experienced. As you can imagine, there are a lot of digital marketing jobs and those who have experience and skillset in the field can enjoy several benefits. To know more about Digital marketing do check out my website www.sakshikumar.com blog and do comment your opinion on the blog below.