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 The digital age has revolutionized the way consumers shop for products and services. To be successful in business, it’s important to understand the role digital marketing plays in attracting customers. Before getting into Digital Marketing Strategies let us discuss a little about digital marketing.

What is Digital Marketing?

                                               Digital marketing has become a buzzword over the last few years, but what is it really? Marketing is about understanding your target market and creating a strategy that will make you stand out in their minds. That’s what digital marketing does. It’s no longer enough to get your product in front of people, you have to show them why you’re a cut above the rest.

                                             The technical definition of digital marketing is “the process of promoting products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” In a more general sense, digital marketing is defined as the promotion of products or brands using digital technologies, such as social media, e-commerce or mobile applications, and electronic communication.

What is Digital Marketing Strategy?

                                               A digital marketing strategy is a set of digital marketing activities that aim to deliver a business goal. There is no strict definition of digital marketing. A digital marketing strategy is a plan that consists of

* Defining your goals

* Get your customers to know, like, and trust your brand

* Get the customers to buy your products or services

* Measure your success!

                                                       It’s a guide to help you understand where you are today, where you want to be tomorrow, and the steps needed to get there. A good digital marketing strategy is one that is flexible enough to keep pace with evolving technologies and shifting consumer demands. Here is some simple but effective Online Marketing Strategies discussed below.

Best Digital Marketing Strategies practiced for a Successful Business

1.  Search Engine Optimization (SEO)

Search engine optimization or SEO is a technique of improving the visibility of a website or a web page in search engine results. Search Engine Optimization is not a single practice, but rather a collection of techniques that are employed to increase the likelihood that a user will click on a given result. SEO is the practice of increasing the number of visitors to a website by getting it to rank higher in search engines like google, bing, yahoo, etc. for a particular keyword. It might target different kinds of search that include image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

2.  Search Engine Marketing (SEM)

Search engine marketing or SEM is a kind of Internet marketing that involves the promotion of websites by increasing the visibility of the website in search engine results pages (SERPs) primarily through paid advertising. This may be achieved either directly or indirectly. The former entails paying to have search engines display advertisements and links to the advertiser’s website; the latter entails improving the rank of the website in search results pages to increase traffic. Search Engine Marketing (SEM) is one of the most effective ways to grow your business. It provides an opportunity to connect with customers on their terms, at the moment that they are ready to buy.

3.  Pay Per Click (PPC)

Pay-per-click (PPC) or cost-per-click (CPC), is an Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a websites owner or a websites network) when the ad is clicked. Pay-per-click (also known as PPC) is a term used to describe the process of real-time bidding for ad placement on search engines, search directories, and blogs. Online advertisers pay a certain amount of money to “bid” for their ad placement — the higher the bid, the more prominent the ad appears, and the higher the conversion rate. The content of the ad is typically either provided by the advertiser or publisher. In many cases, advertisers use search engines to find the most relevant web pages for their ads.

4.  Content Marketing

Content Marketing is a form of marketing communication that promotes a product or service. Content marketing indeed is one of the oldest strategies, but it’s also one of the most powerful and effective strategies. Content marketing emphasizes the use of relevant, useful, and valuable content to attract and retain a clearly-defined audience — intending to drive profitable customer action. Content marketing is one of the most relevant forms of digital marketing strategies, as it provides businesses with a way to improve their brand’s online presence and engagingly reach potential customers. The beauty of content marketing is that it’s not as expensive as some other digital marketing strategies, and it also provides you with something to give to your customers that they can’t get anywhere else.

5. Email Marketing

Email marketing is one of the most important tools for digital marketing and social media campaigns. Email is always at the top of the funnel. You can use email to build relationships, drive traffic, and close sales. According to statistics, there are over 2.6 billion active email accounts. With such a huge number of email accounts, it is easy to see why businesses always look for more effective ways to leverage this channel.

Email marketing is the act of sending a commercial message, typically to a group of people, and usually via email. It generally refers to sending newsletters, notifications of sales, special offers, and product updates to customers as well as potential customers. Crafted carefully, email marketing can work as a great digital marketing strategy. Find out about the various email marketing services and how to choose the right one for your business.

6. Social Media Marketing

Social media marketing is one of the most important aspects of digital marketing. It’s a channel through which you can reach your customers and share your message. If you want to promote your brand in the digital world, you should first start with social media marketing. Social media has become an essential component of digital marketing due to its high effectiveness. Social media marketing is a method of promotion, which uses social networks and platforms to spread the word about a product. It is an economical way to promote a product or service. All the social media platforms are equipped with wonderful features to ensure that the users get a great experience. The major social media platforms are Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+.

7. Mobile Marketing

Mobile marketing is an essential part of digital marketing strategies for all businesses. It’s a very effective way to reach your customers and prospects, build your brand, and grow your business. In fact, almost 4 out of 5 businesses plan to increase their mobile marketing budget over the next twelve months. No matter how great your products or services are, if people can’t access them from their cell phones, you’re missing a huge opportunity. So it’s important to understand the basics of mobile marketing and how to make sure you’re doing your part to reach your target audience.

8. Video Marketing

Videos are a great way to communicate your brand’s message uniquely and memorably. That’s why it’s important to understand the reasons why video marketing is so effective and how you can use videos to promote your brand. In 2021, it is estimated that video will make up more than 70% of all internet traffic. This means that video content is going to play a crucial role in your digital marketing strategy. Whether you are seeking to generate website traffic, create brand awareness, or increase your sales, engaging with your audience through video can help you achieve your goals.

                                                I hope these strategies will help in setting your business to greater heights. So what’s next? Are you going Digital? Want to know more about developing your business? I am here to help you. Please go through my website www.sakshikumar.com and can feel free to contact me anytime also reader’s do comment and let me know which strategy you think works best for you.